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Teddy's at SUNY Buffalo

Teddy's, part of UB's Campus and Dining Shops, is a convenience store located on SUNY Buffalo's North Campus. They serve patrons looking for snacks and cold beverages.
  • Teddy’s wanted a freshening up of its convenience store.
  • The store’s current shelving lacked a cohesive look.
  • A more modern, but softer and inviting look was desired.
  • Shelving needed to provide a clear view across the shop — an important feature for theft deterrence.
  • Durability was important.
  • The application was under a tight time constraint.
  • Kraftwerks team members visited the store to evaluate the space and discuss the needs of the store.
  • Team members reviewed and discussed options to determine the optimal shelving layout, working around several installed, commercial coolers.
  • Products were selected from multiple vendors who were well suited to the business type.
  • Installed wall units and retail “gondola” shelving with endcaps, which are specifically designed to display merchandise and increase visibility of premium products.
  • A wall-mounted grid panel to hang products behind the counter was installed, replacing a worn pegboard display.
  • Kraftwerks transformed the store by integrating a variety of shelving products from various reputable vendors.
  • The newly crafted environment was effective, and presented a clean, modern, and more aesthetically pleasing look.
  • The store’s product display capacity was expanded.
  • Kraftwerks installers finished the application on time and within budget.