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Kraftwerks, Inc. updates identity and launches new website

Kraftwerks, Inc. has announced that the company recently updated its identity and launched a new website. The Kraftwerks company, located in Tonawanda, NY, provides solutions for organizations facing space and production challenges. Kraftwerks investigates problems, then designs and implements creative solutions to optimize existing space and maximize company productivity. “The Kraftwerks company is constantly evolving and we needed our website to evolve with us,” said Ann Marie Ziske, VP of sales and marketing. The company updated its logo and added a new tagline “Creating space. Maximizing productivity.” Its website at www.kraftwerks.net, was overhauled to make it easier to navigate and eliminate some of the cumbersome content to better showcase Kraftwerk’s products and advanced design services. The updated site offers an e-commerce catalog, quote request, updated sections for its core product and service areas with improved images and featured product sidebar, case studies, government contract information, company news and information with sharing icons for social media sites, a careers page, and an FAQ section. “Our old website was simply too large at over 900 pages,” said Ziske. “We streamlined the navigation options and content, added new images, and reorganized products and services to make it more navigable for clients.” Kraftwerks is a family owned and operated company in Tonawanda, New York that specializes in providing advanced design and reorganization services, as well as product procurement for businesses who are challenged by space or production limitations. Kraftwerks employs results-oriented, experienced professionals and uses the latest technology coupled with proven products for designing, estimating, and delivering custom, cost-effective solutions for its customers. To learn more about Kraftwerks, call (716)...

Kraftwerks “5Ks for the Cure” team to participate in 14th annual WNY Komen race

A team of runners / walkers from Kraftwerks will mark its 13th year of participation in the Susan G. Komen Race for the Cure® in Delaware Park on June 14, 2014. Susan G. Komen’s sister, Nancy G. Brinker, started the Susan G. Komen Race for the Cure organization after Susan lost her battle with breast cancer. The Komen WNY Affiliate has raised over 2.5 million dollars. 75% of all money raised stays in WNY through community outreach programs to improve access to breast health care, education, and support for breast cancer survivors. The remaining 25% goes to breast cancer research through the Susan G. Komen for the Cure National Research Grant Awards. The Kraftwerks team, named “5Ks for the Cure,” consists of Kraftwerks family members, employees, and significant others. Kraftwerks will donate all participant entry fees, as a way of supporting the event. Members of the Kraft family became involved when Kraftwerks VP of Sales and Marketing, Ann Marie (Kraft) Ziske’s son, who was eight at the time, encouraged her to run the race. Together that year, Ann Marie, along with her husband and son, ran the race in support of a family friend who was struggling with breast cancer. They have participated each year since, and Ann Marie’s daughter, also started participating a few years ago. About five years ago, Ann Marie joined the WNY Race Committee, at the encouragement of a friend who had been diagnosed with cancer and was involved in the committee. This year, she will co-chair the Survivors’ Tent, which is dedicated to survivors, their families, and friends. “This cause is so close to...

Kraftwerks New CAD Technology Brings Projects to Life for Customers

In an effort to better serve customers, Kraftwerks is pleased to announce our design staff is now using the Autodesk Factory Design Suite, which combines the power of AutoCAD with the benefits of Digital Prototyping. The suite, which is an interoperable 2D and 3D layout and optimization solution, offers a host of advanced benefits. Through virtual walk-throughs and fly-throughs, customers can more easily visualize and understand proposed solutions, drastically reducing review time. In addition, more accurate, comprehensive layouts can be produced. “It’s going to speed up our process and create a clearer vision for our customers,” said Ann Marie Kraft-Ziske, Kraftwerks vice president. “We’ll also be able to see quickly if there are any design or architectural components clashing, so we can cut down on cost and time delays down the...

Kraftwerks Partners With Intelligent Package Systems

Kraftwerks is pleased to introduce our newest vendor, Intelligent Package Systems, manufacturers of the Qcon-24 automated conveying system. The system is ideal for unit and package handling, delivering an extremely safe, modular, quiet and virtually maintenance-free means of moving product within a facility. Using a Programmable Logic Controller, the Qcon-24 can be configured and programmed to meet a variety of needs. For instance, it uses bar code readers to identify and divert containers, as well as photos eyes to control items as they travel across a conveyor. “It bridges the existing gap between several technologies and takes them to a new level,” said Ann Marie Kraft-Ziske, Kraftwerks vice...

Kraftwerks Attends MODEX 2014 Trade Show

Representatives from Kraftwerks attended MODEX 2014, an expo for the manufacturing and supply chain industries, at the Georgia World Congress Center in Atlanta from March 17 – 20. The show is about getting product to the consumer and experiencing the latest manufacturing and supply chain equipment and technologies. For more information regarding MODEX and a recap of the 2014 conference, please visit...